In Pursuit of Profit
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Originally published: 1/12/2022 Updated: 11/13/2023 Census Bureau data indicates that U.S. retailers were holding onto $732 billion in inventory in July of 2022, which was a 21% increase compared to the year prior. Held inventory peaked in the US at the end of 2022, and while companies have made strides to work some of that down in the more than a year since, it remains high in many industries with consumer purchasing still depressed by economic conditions. If your company is carrying an abundance of inventory, it is important to act quickly to get it off your books and out of your warehouses. Use this guide to understand why excess inventory is so costly, and what to do about it! The Danger of Excess Inventory Excess inventory occurs when a business holds more stock than is needed to meet their forecasted demand. It can be the result of flawed forecasting, purchasing errors, improper inventory management, or business disruptions. But, regardless of the cause, too much inventory can cause both financial and operational obstacles. Do not confuse excess inventory with safety stock. Safety stock (also known as buffer stock) is meant to allow a company to fulfill orders in a timely manner in the face of supplier challenges. Excess stock, on the other hand, is abundant stock that is unintentionally acquired and held onto, tying up cash flow and stifling business potential. The main problem with excess inventory is that slows down your cash conversion cycle and ties up working capital that could be used for crucial business activities like paying employees, acquiring raw materials, fulfilling supplier contracts, and making long-term investments. Small businesses need to be especially careful when it comes to managing inventory because inventory is typically their second highest expense category (behind labor), comprising 17-25% of their budget. There are also physical demands of holding onto excess stock because surplus stock takes space away from inventory that has a higher turnover rate. The opportunity cost of holding onto excess inventory is space and that funds are not available to drive other areas of the company like expanding the sales of more profitable inventory. The result is stymied business growth, and even the potential for business failure. Additionally, excess inventory carries physical costs as well for the facility storing it and the operations surrounding it, such as:
With the average cost of warehouse space in the US currently at $5.08 per square foot, it is easy to see how the cost of storing excess inventory can add up fast. In fact, according to recent figures, inventory carrying cost is typically 20-30% of a company’s total cost of inventory, making this a key consideration when trying to reduce expenses related to excess inventory. As Steve Banker summarizes when discussing how to reduce the carrying costs of excess inventory, The inventory carrying cost is different industry to industry and company to company. Inventory caring cost savings come in different forms: savings from freeing up cash and not having to pay interest on that cash; the ability to pay less insurance and lower taxes on inventory; labor savings associated with less material handling; the ability to rent a smaller warehouse; and other areas as well. These are true savings, not just financial sleight of hand. Lastly, depending on the nature of the goods, excess inventory can also degrade over time – reducing its usable life, making it more prone to failure, or causing it to be less desirable to consumers. Inventory that degrades becomes less valuable over time, shrinking profit margins the longer it is held until it eventually perishes and is written off as obsolete without any return on investment.
Simply put, holding onto excess inventory is like trying to run a race with a ball and chain attached to your ankle. Resolving Excess Inventory Issues So, what do you do about excess inventory? There are multiple options for companies trying to manage surplus inventory: Refresh It When excess inventory begins to accumulate, the product itself may not necessarily be the problem. Pricing, merchandising, or marketing may be at the root of the problem, especially in retail settings. If that is the case, slow moving inventory may just need a refresh to get out the door. However, you will need to carefully consider whether it makes sense to remarket your excess inventory because doing so often involves an initial cash outlay in the hopes that future sales increases will justify this added expense. Return It If it is an option to return inventory to your supplier for a full or partial refund, that is a quick way to get rid of excess inventory. In this scenario, you will get all or part of your money back minus shipping and handling costs. Now, depending on how much inventory you have and the nature of the inventory, these costs can be quite steep, but recouping some of your money is better than sitting on aging excess inventory. Trade It If your suppliers will not take your surplus inventory back, your partners may be interested in trading for it. It is like the old saying, “One person’s trash is another person’s treasure,” which is to say that something you have and cannot seem to move could be just wat another company needs for their product or service offerings. Repurpose It If another company cannot use what you have to offer, maybe yours can! Look for the potential to rework your product offerings to utilize your excess inventory in innovative ways. Upcycling latent inventory is the ultimate budget-friendly move to mitigate the financial impact and preserve cash flow. Bundle It If none of these options are feasible, many companies immediately go into discount mode, and start slashing prices. But before reducing the price on excess inventory, trying a bundling sales approach may be worth considering. Look for ways to pair products that have a slow turnover rate with those that have a much faster turnover rate, to get them cleared out of your warehouse. Bundling can be done among various product options (colors, sizes, etc.) or among complementary products to boost perceived value and increase customer satisfaction. This clever sales approach allows you to offer a discount in a way that does not degrade your brand positioning or make your accounting journal entries more complex. As a bonus, bundling increases average order value, which brings in additional revenue even if it is not quite as profitable as selling them individually at full price. Sell It at Off-Price The longer inventory sits, the more likely it is to end up as obsolete. After 12 months (or once it reaches its expiration date) surplus inventory will need to be written off and taken as a loss. Selling excess inventory at a reduced price before this happens is typically a company’s last resort because it can cut so deeply into profit margins. However, most business owners can agree that getting something for your inventory is better than getting nothing. Some kinds of inventory sell quickly directly to customers once their price has been reduced. Other kinds of inventory require a more strategic discounting approach, often times with the help of a third party seller. Consignment companies, liquidators, auction firms, and scrap dealers are all potential channels for getting rid of your inventory at a reduced price, but each will take their cut on top of the discounted sales price. Use It as an Incentive Surplus small ticket items can be used as incentives or rewards for taking certain actions like referring a friend, signing up for a mailing list, making your first purchase, or hitting a set spending threshold. Keep in mind, the accounting gets more complicated when using excess inventory in this way because these products are then classified as a marketing expense. However, it is a proven strategy for getting rid of low cost items and can actually help drive more profitable sales when used correctly, especially in a traditional retail setting. Give It Away For perishable inventory that is going to expire soon, giving it away for free is better than having it end up in a landfill. In either scenario your company will not reap any financial benefit but giving away stock that is nearing the end of its life to a charity can enrich the lives of those who receive it, create good will in the community, and provide a brand boost. Plus, the silver lining is that in some cases, the positive PR around a large charitable contribution of products can actually create a slight sales bump to lessen the financial hit that a company takes when writing off old inventory at the end of the year. Get a handle on your bookkeeping by hiring a third-party accounting services provider to manage inventory costs, depreciation, and write-offs. If you need a team of reputable accountants to support your business needs, contact us! We have highly experienced accountants that are ready to help with your company’s financial management virtually or on-site. |
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11/17/2023