In fact, the adoption of technology seems to be quickening across the board among consulting accountants, for-profit companies, nonprofit organizations, and the government alike. (Yes, even the IRS is now using video visits to oversee tax preparers!)

In an interview with Accounting Today Twyla Verhelst, head of the FreshBooks Accounting Partner Program, explained, ​

I have to assume you’ve probably read an article or two in recent months talking about “The Great Resignation.” It has even been sensationalized in places like the Antiwork forum on Reddit where people express their workplace frustrations. This reshuffling of the workforce reflects some 47 million people who quit their job in 2021. While quitting a job for better opportunities isn’t new, this kind of turnover is higher than anything seen in the last decade. The exact reasons are up for debate – an aging work force, early retirements to escape COVID-related issues or aided by stock market performance (prior to 2022), or younger workers searching for a better work/life balance. It is most likely a confluence of all of these. One thing is clear, Americans are reevaluating their jobs and, as a result, employers are finding quality talent harder to find, and more expensive when they do.

This isn’t exactly a new trend.  data shows, with the exception of the pandemic layoffs, American workers have grown increasingly willing to quit their job to look for greener pastures, while employers are less likely than ever to lay off staff.

Have you noticed a significant rise in controller job openings these days? We have! In fact, over the last year, we have worked with more companies looking to hire a financial controller than ever before.

But, why? Are controllers resigning en masse, leaving vacant roles in their wake?

No. despite all the publicity around “The Great Resignation,” existing controller jobs are largely not opening up due to turnover. Instead, they are mainly appearing at organizations where controller roles have not previously existed. Since the pandemic there has been an increased need for experienced financial leadership. More organizations are creating financial controller positions to meet these new needs. As a result, accounting recruiters began unofficially calling 2021 “The Year of the Controller” as it drew to a close. And by the time 2022 started, the moniker had stuck, carrying over to this year as well as the recruiting push continued strong.
​
Let’s look at what is driving this hiring trend, what should be included in a controller role, and how to hire a controller. 

2021 has been a year like none other for people and businesses alike. Accounting has paralleled many of the professional challenges that other industries have dealt with, but the accounting industry has also seen some significant advancements.

We asked our experts to weigh in and contribute their feedback about the state of the industry. Find out what is currently going on in the world of accounting as we highlight current trends and hot topics:

An article from our Accounting and Finance Recruiting Team
 
With our professional and personal lives becoming more blended than ever and younger members of the workforce feeling less of a need to compartmentalize the two, social media has become a territory ripe with both risk and opportunity.

These days everyone knows that what is posted on social media is fair game, and voicing unpopular opinions, sharing inappropriate content, or being hateful online can cost a job seeker the job. And while people posting or sharing those types of things may not be concerned with how they will be perceived, most job seekers do care what a prospective employer may think of them.

This is especially true in more buttoned-up industries like accounting, finance, banking, financial planning, and business consulting. Career-focused professionals looking for their next role will ask questions like:

• Where are recruiters and hiring managers looking for information about me online?
• What do they want to see? And what are they hoping not to see?
• What can I do clean up my social media profiles?
• How can I stand out from the crowd to get the job?

​Our accounting and finance recruiting team answers these questions regarding how your web presence affects hiring decisions:

​This summer, the IRS began urging tax professionals to increase their security measures amid a storm of increased cyber-attacks. Through the first half of 2021, cyber-attacks against tax professionals had already outpaced the annual numbers for 2020 and 2019. And tax pros are not alone.
​
Cyber security has become a hot topic among all financial professionals over the last year as security attacks against businesses and individuals soared during the pandemic. Michael Cohn explains the recent rise in security threats when he says, 

So, how do you keep your financial data secure? 

Automation improves ROI, enables scalability, increases collaboration, and develops organizational resiliency. And if that was not enough of a reason to go down the path of exploring your automation options, these days technology is cheaper, more robust, and easier to use than ever before. As a result, it is more ubiquitous across all industries, especially in technical professions like finance and accounting.
​
CPA and technologist, Aaron Benson explains, “I think that technology has finally infiltrated every aspect of what we do within the profession, and to be competitive and to move forward, you have to use technology.” In his interview at the 2019 AICPA ENGAGE Conference he further goes on to explain, “Most people use like 20–30% of the software they [could] use and leave everything else on the table.”

The 2020 pandemic caused significant change across the business landscape. CEOs and business owners were put to the test as they decided how to strategically navigate the effects of the pandemic. As a result, many business owners have realized certain aspects of their company’s financial operations may shift indefinitely.

As the practice manager for an accounting firm, I’ve been in a unique position throughout the pandemic because I’ve witnessed our client pool expand to include companies that would never have considered using a third-party accounting company to handle their accounting needs before. However, these business owners were put in a difficult position when in-person work was shut down and some key employees had to take time off for sickness or family obligations. Some lost their accountants to virtual school responsibilities, while others were forced to upgrade their desktop accounting systems to cloud-based versions so employees could collaborate remotely.

As a result, business owners have now experienced first-hand that their bookkeeping and accounting work can be performed remotely without having to sacrifice quality and efficiency. In other words, the same value can be realized whether day to day accounting is being performed remotely or onsite.

Let’s look at what business owners are telling our accountants, and what this means for the future of accounting and finance. 

We see a variety of circumstances in our practice at ASP, whether it be outsourced consulting needs, or an organization growing and needing to consider a fulltime resource. Our recruiting efforts are responding to those fulltime needs daily. The pandemic has shifted the business landscape significantly, making strong financial leadership universally important.
​
Small companies that previously had their CEO at the helm of financial operations have realized that they need a fulltime controller to oversee their accounting operations and staff. With the increased demands of operating during financially uncertain times, CEOs need to focus on their core role of running the company overall (pivoting and shifting as needed), while entrusting another professional with the financial management of the company.

As a result, hiring a fulltime controller is no longer optional these days with the following business trends occurring:

Cloud accounting is accounting software that allows you to keep the books online for your business. Financial data is encrypted and then hosted on a remote server instead of in-house for greater accessibility.
​
With cloud accounting software (sometimes referred to as “online accounting software” or “web-based accounting software”) data is saved to the cloud and accessed by users on demand. In a nutshell,

Some accounting software companies, like QuickBooks, have both desktop and online versions, while other companies offer only cloud-based options. The QuickBooks cloud-based software, QuickBooks Online, remains one of the most widely used accounting platforms year after year. However, companies like Xero, Zoho, Wave, FreshBooks, GoDaddy, 17hats have been growing in popularity recently. 
​
While widespread accessibility is the primary reason companies choose to use cloud accounting software, there are many benefits to consider when determining whether cloud accounting is right for you.