In 2011, LinkedIn hit the 100 million user mark and I received an email thanking me for being in the first .5% of members. That means I was somewhere in the 400,000 range of early users. I joined LinkedIn in 2002, back when you needed a member to “let you in.” 

Why did I start using LinkedIn? I had been in recruiting for about three years and knew the power of networking when seeking a job. Furthermore, I recognized the power of a tool where someone could see the work history of people in their professional network.

Fast forward to 2021 and now LinkedIn has more than 750 million members and is where every recruiter goes to find candidates for a position. I am no longer unique as a recruiter using LinkedIn like I was in 2002, but there are not many recruiters who have been using LinkedIn for 19 years.

I see resources all the time on how to create and manage your LinkedIn profile, and I want to chime in on a few ideas that I have observed in nearly 20 years of looking at LinkedIn user profiles. (My focus will be on the CFO position as that is where I have spent my time the last 13 years with CFO Selections, as well as among individuals seeking jobs in the United States.)

We talk to people every day that are looking for accountants for their companies. And being in the business of staffing organizations through both full-time hires and outsourced accounting services, we have noticed a trend in people’s thinking…

Business owners and hiring managers typically categorize their hiring intentions into one of two buckets: a part-time bookkeeper/bookkeeping service or a full-time accountant hire. But many business leaders overlook the value that a part-time accountant (or “fractional accountant” as they are referred to in the industry) can provide to their organization.

Whether the organization is for-profit or not-for-profit, a fractional accountant can be brought in for a variety of reasons to provide the same level of expertise of a full-time, dedicated accountant. While a fractional accountant from an accounting service provider may work on a less than full-time basis, their experience-level is as high (if not higher) than your average accountant.
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The reason a fractional accountant may bring a greater breadth of experience the role is because they work with a variety of companies across a different industries and lifecycles simultaneously, which requires that they be well versed in a wide variety of accounting topics and stay abreast of all the latest news. As a result, fractional accountants may offer more accounting acumen at a much lower cost than their full-time counterpart.

An article from our Accounting and Finance Recruiting Team
 
With our professional and personal lives becoming more blended than ever and younger members of the workforce feeling less of a need to compartmentalize the two, social media has become a territory ripe with both risk and opportunity.

These days everyone knows that what is posted on social media is fair game, and voicing unpopular opinions, sharing inappropriate content, or being hateful online can cost a job seeker the job. And while people posting or sharing those types of things may not be concerned with how they will be perceived, most job seekers do care what a prospective employer may think of them.

This is especially true in more buttoned-up industries like accounting, finance, banking, financial planning, and business consulting. Career-focused professionals looking for their next role will ask questions like:

• Where are recruiters and hiring managers looking for information about me online?
• What do they want to see? And what are they hoping not to see?
• What can I do clean up my social media profiles?
• How can I stand out from the crowd to get the job?

​Our accounting and finance recruiting team answers these questions regarding how your web presence affects hiring decisions:

When you think of teams that help build and sustain company culture, which teams come to mind? Human Resources? Marketing? Sales? Customer service maybe? These areas of the company are typically entrusted with developing and propagating a culture that encourages employees to do their best work, helps the organization achieve its objectives, and looks good to customers and key stakeholders.

But what about accounting and finance? These departments tend to be overlooked when a company is building its workplace culture. To understand why accounting and finance professionals get passed over when looking for a group to adopt and maintain the culture, it is important to understand what company culture is, why it is important, and how an accounting team is in a unique position to help support it.

The accounting pyramid organizes accounting-related job titles into a hierarchy that ranks them by responsibilities and deliverables, with bookkeepers at the bottom, accountants in the middle, and the Chief Financial Officer (CFO) at the top.

While it is obvious to most people that bookkeepers are the most entry-level accounting team staff and CFOs are the bosses at the top, there is a lot of confusion in the middle.

​Understanding the difference between a Staff Accountant, Senior Accountant, and Accounting Manager, is something many business professionals (even hiring managers) do not understand. Many people assume that Staff Accountants and Senior Accountants are individual contributor roles with varying levels of experience and Accounting Managers and Senior Accounting Managers are the people who oversee teams of lower-level accountants. However, that is not a correct understanding of the stratification of roles. To further complicate matters, some people use the titles of Senior Accounting Manager and Controller interchangeably, which adds even more confusion.

To provide some clarity on the topic, we will explain what each job title means, how it differs from other adjacent accounting positions, and when you need to hire each role:

“Finance” is a broad term every business leader has heard, but it can mean many different things.
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Businesses have banking relationships, investments they need to track, fundraising and financial analysis needs. Corporate Financial Planning and Analysis (FP&A), the work performed by Financial Analysts, is a complex specialty within Finance that all successful businesses need in some degree. There are multiple FP&A components of which every business requires a different combination. This complexity makes hiring to satisfy your FP&A needs difficult. To make matters harder, many accounting and FP&A functions can overlap.

So how do you know if you need to hire a dedicated Financial Analyst or a hybrid accountant? It helps to first understand the components of Corporate FP&A, the value each adds, and how much time each activity should take. 

High employee turnover can be bad luck, but more often it hints at an underlying problem. That problem may be rushed hiring, a mismatch between the job description and the demands of the role, a poor fit for the role, or inadequate retention incentives.

If you are going through accountants more than every few years, it is time to ask yourself what your company can be doing differently in defining the role, finding the right candidate, supporting the new hire, and retaining an individual in the role.

Your accountant just gave notice, what do you do now?

Hopefully, your accountant gave you more than the obligatory two weeks, but regardless of what the timeframe looks like, the steps are the same:

1. Try to ascertain why they are leaving
2. Work on hiring a replacement
3. Handoff information
4. Part on good terms
5. Remove system access

​Time is of the essence in this situation, especially if it coincides with a closing period or tax season, so you should get started immediately!

When looking to hire management-level financial roles, it is crucial to understand the current recruiting trends that will affect your ability to hire the right candidates. So, what are we seeing so far this year?

Today’s employment market is like nothing we have seen before. Accounting and finance professionals continue to be in high demand despite unemployment figures being up in other professions, but recruiting has changed significantly over the last year. Effective recruiting right now hinges on utilizing digital tools, reimagining job requirements, prioritizing career growth, providing the right employment incentives, fostering a positive workplace culture, and utilizing a professional recruiting firm