​After another difficult year, savvy employers have come to realize that supporting their office staff needs to be a top priority to combat labor shortage woes as financial uncertainty continues. With 85% of employees open to new job opportunities (even if they are not actively looking), employers understand how important it is to proactively work to retain employees.
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As the year comes to an end, organizations are asking themselves, “How can I support my accounting and finance staff next year?” 

In 2011, LinkedIn hit the 100 million user mark and I received an email thanking me for being in the first .5% of members. That means I was somewhere in the 400,000 range of early users. I joined LinkedIn in 2002, back when you needed a member to “let you in.” 

Why did I start using LinkedIn? I had been in recruiting for about three years and knew the power of networking when seeking a job. Furthermore, I recognized the power of a tool where someone could see the work history of people in their professional network.

Fast forward to 2021 and now LinkedIn has more than 750 million members and is where every recruiter goes to find candidates for a position. I am no longer unique as a recruiter using LinkedIn like I was in 2002, but there are not many recruiters who have been using LinkedIn for 19 years.

I see resources all the time on how to create and manage your LinkedIn profile, and I want to chime in on a few ideas that I have observed in nearly 20 years of looking at LinkedIn user profiles. (My focus will be on the CFO position as that is where I have spent my time the last 13 years with CFO Selections, as well as among individuals seeking jobs in the United States.)

Business leaders asking themselves the question “Do I need a CFO or Controller?” are typically in a good position – one where growth has necessitated that they bring in financial leadership.

At this stage, companies are feeling the limitations of their existing accounting personnel and are evaluating what their next move should be to keep the company moving forward. But knowing whether to hire a Controller or a CFO is a big decision, because, contrary to popular opinion, the roles are distinctly different.

Are you paying for compliance accounting or advisory accounting? Do you know?

Compliance accounting is straightforward – it deals with day-to-day accounting, reporting, and tax preparation. But what about advisory accounting?
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The Intuit Tax Council defines accounting advisory services as, “Taking client challenges and applying strategies to create opportunities in service to their growth.” Accounting advisory interweaves technology, relationships, communication, and strategy to provide companies the fuel needed for profitable growth. 

The summer months are typically a less busy time for accountants, which means this is the perfect time to do the planning and cleanup work that tends to get pushed to the backburner during the year-end close rush and spring tax season. Use this time to embrace a culture of continuous improvement – looking for places where you can overhaul whatever is broken and streamline areas that are not working optimally.

So, how do you identify where your accounting department needs to improve?

Ask your accounting team and any staff that deals directly with them where their pain points are and what they would prioritize fixing. By including both the team’s feedback and the rest of the organization’s perspective, you will get more balanced input on what kinds of changes should be prioritized.
Focus on operations, processes, and policies with the potential to have a big impact on either efficiency or accuracy. Possible areas to focus on include:

A guest post from our partners at CFO Selections.

With an increased focus on financial planning and analysis (FP&A) in recent years, many companies have begun asking, “Do accountants do financial planning?”

For cash-strapped startups and small businesses the temptation to simply add to their accountant’s workload is strong. However, this is not a wise decision. While overloading any one role presents problems on its own, entrusting accountants with FP&A poses its own unique risks.

The differences between accounting and FP&A necessitate that it be handled by separate personnel with unique skillsets and performance objectives. Understanding what FP&A entails and what is at stake can help organizations make smart decisions about who should handle this critical responsibility.

The Association of Certified Fraud Examiners’ Report to the Nations reveals that on average companies lose 5% of their annual revenue to fraud with a median loss per case of $125,000 and an average loss per case of just over $1.5M.

The report further elaborates that more than half of businesses never recover any of the lost funds.

While only 20% of fraud is reportedly committed by business owners (compared to 41% by individual contributors and 35% by managers), the cost of owner-run fraud schemes cost their businesses 10 times more on average than fraud cases committed by lower-level employees.  

The average perpetrator of fraudulent crimes has been with the company for 1-5 years and engages in their fraudulent activity for 14 months before being detected. And small businesses typically carry a higher fraud risk than their larger counterparts with twice the rate of billing fraud and payroll fraud and four times the rate of check and payment tampering. 

No one wants to believe that fraud could be happening at their company, but these statistics tell the true story – fraud is far more widespread than many people think.

So, how does this kind of fraud occur and why is the risk of fraud higher this year than previous years? And most importantly, how do you identify fraud and what can you do to prevent it?  

We see a variety of circumstances in our practice at ASP, whether it be outsourced consulting needs, or an organization growing and needing to consider a fulltime resource. Our recruiting efforts are responding to those fulltime needs daily. The pandemic has shifted the business landscape significantly, making strong financial leadership universally important.
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Small companies that previously had their CEO at the helm of financial operations have realized that they need a fulltime controller to oversee their accounting operations and staff. With the increased demands of operating during financially uncertain times, CEOs need to focus on their core role of running the company overall (pivoting and shifting as needed), while entrusting another professional with the financial management of the company.

As a result, hiring a fulltime controller is no longer optional these days with the following business trends occurring:

Your accountant just gave notice, what do you do now?

Hopefully, your accountant gave you more than the obligatory two weeks, but regardless of what the timeframe looks like, the steps are the same:

1. Try to ascertain why they are leaving
2. Work on hiring a replacement
3. Handoff information
4. Part on good terms
5. Remove system access

​Time is of the essence in this situation, especially if it coincides with a closing period or tax season, so you should get started immediately!