In Pursuit of Profit
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2021 has been a year like none other for people and businesses alike. Accounting has paralleled many of the professional challenges that other industries have dealt with, but the accounting industry has also seen some significant advancements.
We asked our experts to weigh in and contribute their feedback about the state of the industry. Find out what is currently going on in the world of accounting as we highlight current trends and hot topics:
Are ecommerce accountants different than regular accountants?
Should you have an accountant that has previous ecommerce experience for your online business?
These kinds of questions are becoming increasingly common with the dramatic rise in ecommerce business. In 2020 alone US ecommerce grew by more than 32% as traditional brick-and-mortar companies made the transition online and new ecommerce businesses started up in record numbers.
Pre-pandemic many companies successfully used job boards like Indeed to hire high quality accounting and finance candidates. Due to their heavy advertising during this time, what I like to call the “Indeed Effect” emerged. Companies turned to job recruiting boards like Indeed, ZipRecruiter, and LinkedIn in droves to meet their recruiting needs.
Like you, I was seeing the impact of this first-hand: many companies in need of external recruiting help were quickly, easily, and cheaply able to find highly qualified candidates by posting an ad on an online job board. And as time went on, the results got even better as job board technology continued to evolve. The big names in recruiting became extremely transformative to the hiring process during this time, continuously refining their technology to improve the search process. As a result, even recruiters like myself benefitted from the phenomenon, often receiving high quality applicants to our job posts as well. Using these tools became an integral part of our recruiting process.
Fast-forward almost two years and the tide has almost completely changed.