The 2020 pandemic caused significant change across the business landscape. CEOs and business owners were put to the test as they decided how to strategically navigate the effects of the pandemic. As a result, many business owners have realized certain aspects of their company’s financial operations may shift indefinitely.

As the practice manager for an accounting firm, I’ve been in a unique position throughout the pandemic because I’ve witnessed our client pool expand to include companies that would never have considered using a third-party accounting company to handle their accounting needs before. However, these business owners were put in a difficult position when in-person work was shut down and some key employees had to take time off for sickness or family obligations. Some lost their accountants to virtual school responsibilities, while others were forced to upgrade their desktop accounting systems to cloud-based versions so employees could collaborate remotely.

As a result, business owners have now experienced first-hand that their bookkeeping and accounting work can be performed remotely without having to sacrifice quality and efficiency. In other words, the same value can be realized whether day to day accounting is being performed remotely or onsite.

Let’s look at what business owners are telling our accountants, and what this means for the future of accounting and finance. 

Your accountant just gave notice, what do you do now?

Hopefully, your accountant gave you more than the obligatory two weeks, but regardless of what the timeframe looks like, the steps are the same:

1. Try to ascertain why they are leaving
2. Work on hiring a replacement
3. Handoff information
4. Part on good terms
5. Remove system access

​Time is of the essence in this situation, especially if it coincides with a closing period or tax season, so you should get started immediately!

Many business owners worry that their accountant may not be up to par. This is especially true when business owners do not have strong financial acumen themselves.

They wonder if their accountant is truly acting with the company’s best interests in mind and whether they have the skillset needed to do the job well. But without significant financial expertise, business owners often do not know what to look for to quell their concerns. Instead, many just focus on the day-to-day needs of the business and hope the financial leadership of their company is being handled effectively. This is a big mistake.

A lack of connection to the company’s financial operations can land a business owner in trouble quickly if an accountant has misrepresented their experience or lacks key financial knowledge. In other instances, an accountant may have all the requisite qualifications, but lacks the work ethic or integrity to do excellent work for their employer. So, how does a business owner know if their accountant is doing a good job? 

There are plenty of resources about the benefits of outsourcing, yet many business owners are still resistant to outsource their bookkeeping.

Even businesses that outsource other activities tend to keep a tight grasp on their financial functions. Because cash flow is so important to small businesses, bookkeeping and accounting tend to be some of the last functions that business owners are willing to relinquish control of when they formulate strategic growth plans.

But why? Why are some business owners still against outsourcing their bookkeeping? 

How is your bookkeeper doing right now? Is your bookkeeper focused and able to do high-quality work, or stuck in the weeds and struggling to keep up with business demands?

Bookkeeper burnout is extremely common because bookkeepers are often asked to do more than their job description would indicate that they should be handling. This is especially true at small businesses, where everything including the kitchen sink is often thrown at bookkeepers because there are just not enough employees to do everything.

Professional burnout leads to carelessness and poor-quality work, which is especially dangerous when the work is managing the company’s finances. Burnout among bookkeepers can lead to errors, sloppy work, and missed deadlines that can jeopardize ongoing cash flow and future profitability. The best way to avoid overwhelming your bookkeeper is to have a strictly defined role and stick to it, hiring additional personnel to handle other tasks where needed.

So, what should be included in your bookkeeper’s duties and what should not?

2020 has been a year of disruptions and reactions. Companies have reacted to supply chain interruptions, new regulations, shifting market demand, and staffing issues, among other challenges with some faring better than others.
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Marcus Wagner explains, “Because of COVID-19, businesses and their accounting departments are going through a cycle of shock (and maybe some denial), survival, learning and adaptation. For those of you who haven’t done so yet, it’s critical to begin the shift into the learning and adaptation phases as quickly as possible so we emerge stronger as a result."

Adapting has been critical thus far and will continue to be as we move into 2021. An adaptation mindset allows your business to respond to current challenges and anticipate future disruptions to generate better financial outcomes. Companies with accounting teams that adapt quickly can minimize revenue loss during a downturn and capitalize on revenue opportunities faster during a recovery period.

Do you need to hire a bookkeeper? If you are asking the question, the answer is yes!
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Most commonly bookkeepers are brought in due to lack of time, lack of financial expertise, or growing business complexities. Whether a bookkeeper is freeing up time for an owner to engage in revenue driving activities or providing deeper financial knowledge, this professional role can be a crucial hire at a growing business.

When you are looking to hire a bookkeeper for your small business, will any bookkeeper do? Or do you need a bookkeeper that specifically works with small businesses? And, what can a small business bookkeeper offer that you cannot do yourself with QuickBooks or another accounting software? 

It is not a secret that many professionals have side hustles doing what they do for their day job (whether their employers know about it or not). When employees had a reasonable level of job security and still felt fulfilled going into the office every day, these side hustles remained just that – on the side.
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However, in the current economic recession, a lot of side hustle jobs are serving as interim primary jobs. They will likely transition toward becoming full-time jobs over the next year. Labor experts say the country is poised for an unprecedented shift in the employment landscape across myriad industries.

While many professionals use some form of free online accounting software to keep track of their side business finances, this type of solution often cannot scale when your side hustle grows. Just using QuickBooks is not enough either. You should hire a bookkeeper any time your business experiences significant growth, is looking for funding, starts hiring, when time is constrained, or if knowledge gaps limit the quality of work you can put into it yourself. 

However, people that do not have the expertise and integrity needed to offer credible bookkeeping services, put the businesses employing them at risk. Furthermore, these imposters give career bookkeepers a bad name, and threaten the progress being made in a bookkeeper’s role at companies nationwide. ​

A bookkeeper has typically been a multi-hat office worker or secretary who paid bills, sent invoices, reconciled bank accounts, and cut checks for employees but as offices have modernized so has the role of an experienced bookkeeper. Bookkeeping has become a much more transformative role.

Today’s top bookkeepers are more tech savvy than ever before. They know how to use apps and new platforms to keep financial business operations running efficiently, leading to higher output and better accuracy. Modern bookkeepers are more than just data monkeys – some are asked to bridge the gap that traditionally existed between bookkeepers and accountants.

Shifting business demands, new technology, and cost reductions have changed bookkeeping expectations. Skilled bookkeepers are sometimes asked to give input for budgeting and forecasting, which has led some businessowners to assume that bookkeepers should handle anything related to the company’s finances.

So, is that an accurate assumption or is it overreaching?

Assuming your bookkeeper is not a marginal performer, which responsibilities should be included in your bookkeeper’s role and which should not?