Pre-pandemic many companies successfully used job boards like Indeed to hire high quality accounting and finance candidates. Due to their heavy advertising during this time, what I like to call the “Indeed Effect” emerged. Companies turned to job recruiting boards like Indeed, ZipRecruiter, and LinkedIn in droves to meet their recruiting needs.

Like you, I was seeing the impact of this first-hand: many companies in need of external recruiting help were quickly, easily, and cheaply able to find highly qualified candidates by posting an ad on an online job board. And as time went on, the results got even better as job board technology continued to evolve. The big names in recruiting became extremely transformative to the hiring process during this time, continuously refining their technology to improve the search process. As a result, even recruiters like myself benefitted from the phenomenon, often receiving high quality applicants to our job posts as well. Using these tools became an integral part of our recruiting process.

Fast-forward almost two years and the tide has almost completely changed. 

Last year $2.47B was donated to US nonprofit organizations on GivingTuesday, a whopping 19% increase over the previous year. Only time will tell if this year surpasses last year’s record-breaking numbers. But what we know for sure is that on this GivingTuesday both individuals and companies nationwide will give to their favorite nonprofit charities.

As a business owner, you need to be aware of how these charitable contributions will be accounted for on your books not just on GivingTuesday, but year-round.

Networking is usually a prescriptive topic. Resources will tell you what to do in concrete terms, like practice your elevator pitch, make eye contact, and send a follow up email after meeting someone.

And while these tips are not bad advice, they do not address the underlying question of, “Why are you networking?” As a result, they are very little help because they provide obvious advice that even entry-level professionals already know. They also fail to customize the provided advice for a specific industry or individual. So, instead of being redundant and just providing the same information that you can get anywhere online, we wanted to put together a resource that would actually help accountants to network with other accounting professionals.

We asked our team how they network these days, and these are their top tips:

What kind of accounting controls do you have in place right now?

If you are not sure, or are too embarrassed to answer, chances are you have some work to do.
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Internal controls protect your business from not only fraud but also the kinds of financial errors and reporting mistakes that can negatively affect cash flow management, dissuade investors, and hinder long-term business growth. 

When your controller leaves, the logical next step is to find someone to fill the vacant position. Right?

Maybe not.

Simply hiring another controller may not actually be the best decision for your business.

We work with companies everyday who are looking for accounting and finance leadership roles and it is not uncommon to have clients tell us they need a controller and then listen to them define the role only to discover that what they are looking for is a different position entirely.

Now, some organizations we work with are, in fact, in need of a controller. However, others have needs that better align with more senior financial leadership like that of a CFO, while others have requirements that fit better with a mid-level management accounting position.

Instead of jumping right into hiring a controller, take the time to understand what kind of role will be the best fit for your company.

​After another difficult year, savvy employers have come to realize that supporting their office staff needs to be a top priority to combat labor shortage woes as financial uncertainty continues. With 85% of employees open to new job opportunities (even if they are not actively looking), employers understand how important it is to proactively work to retain employees.
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As the year comes to an end, organizations are asking themselves, “How can I support my accounting and finance staff next year?” 

When a company is undergoing a significant shift, like a big cultural change or a change of ownership, a financial assessment can give them a comprehensive picture of where they are financially to aid in their strategic planning. A business financial assessment helps with decision-making related to everything from short-term cash flow management to long-term vision-setting.
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Over the last year and a half many companies have brought in consulting accountants and fractional CFOs to assess their current financial position. Let’s take a closer look at what a financial assessment includes and who is best poised to conduct one.

In 2011, LinkedIn hit the 100 million user mark and I received an email thanking me for being in the first .5% of members. That means I was somewhere in the 400,000 range of early users. I joined LinkedIn in 2002, back when you needed a member to “let you in.” 

Why did I start using LinkedIn? I had been in recruiting for about three years and knew the power of networking when seeking a job. Furthermore, I recognized the power of a tool where someone could see the work history of people in their professional network.

Fast forward to 2021 and now LinkedIn has more than 750 million members and is where every recruiter goes to find candidates for a position. I am no longer unique as a recruiter using LinkedIn like I was in 2002, but there are not many recruiters who have been using LinkedIn for 19 years.

I see resources all the time on how to create and manage your LinkedIn profile, and I want to chime in on a few ideas that I have observed in nearly 20 years of looking at LinkedIn user profiles. (My focus will be on the CFO position as that is where I have spent my time the last 13 years with CFO Selections, as well as among individuals seeking jobs in the United States.)

The accounting and finance employment landscape looks much different these days than it did back in 2019. Companies looking to hire into accounting and finance roles, or retain their existing financial staff, must be aware of the current hiring trends affecting their employees.
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Across accounting and finance salaries are changing, benefits expectations are evolving, and new skillsets are being preferred by hiring managers. 

Business leaders asking themselves the question “Do I need a CFO or Controller?” are typically in a good position – one where growth has necessitated that they bring in financial leadership.

At this stage, companies are feeling the limitations of their existing accounting personnel and are evaluating what their next move should be to keep the company moving forward. But knowing whether to hire a Controller or a CFO is a big decision, because, contrary to popular opinion, the roles are distinctly different.